On behalf of FireKing:

In Q3 of 2012 FireKing introduced MAP pricing for our products to ensure profitability of our authorized resellers – this original pricing was based on 50% off FireKing Suggested Retail Pricing.  With the added cost to our eCommerce resellers, 3rd party seller fees, web search costs, advertising costs, etc rising, FireKing acknowledges your margins for FireKing products have eroded. 

Effective May 1, 2018 FireKing has a new MAP pricing structure based on 40% off FireKing Suggested Retail Pricing to provide our eCommerce dealer additional funds for advertising and to create a better margin for our partners.  This MAP pricing change does not affect your cost from FireKing.      

Please contact me with any questions or concerns regarding the pricing change.  As always, adhering to FireKing MAP pricing and policies is priority in our business relationship.

Trista Walk | Vice President