Marketing
03

Just a reminder…Independent Stationers developed an animated video that explains the benefits of being a member of a cooperative and how that membership enables you to be competitive in your marketplace.  It was intentionally designed to be generic so any IS member could use it. 

Many IS members are using the video, but some are not using it.  A survey we sent indicated that more members would use it if it could be branded with a dealer’s name at the end.  Well, now it can!

We removed the reference to Independent Stationers at the end of the video and your logo can be inserted in its place.  You have two options to add your logo:

  1. Provide your dealership logo, website URL and phone number in Abode Illustrator format (AI), EPS format, or, an editable PDF.  Send it to Sean O'Rourke at Fortune Web Marketing sean@fortunewebmarketing.com.  Include “IS Video for (INSERT DEALER NAME)” in your email subject line. Once Sean gets your logo, Fortune Web will invoice you. Fortune Web will need the contact name, email and address for billing. Plan for a 5-7 business day turn-around. Payment is due before Fortune Web delivers the final video files.  The cost is $150.
  2. You can use YouTube’s editing tool and add your own logo at no cost.  Simply upload the native video file from the Independent Stationers website to your YouTube page.  You can find the video by logging into the IS website:

http://www.independentstationers.coop/Member-Dashboard/Programs/Marketing/Logos-Messaging

You’ll see the original dealer video that includes the reference to Independent Stationers can be found here as well.

Regardless of which option you choose, your finished video should be hosted on YouTube for SEO purposes and then you can easily grab embedded code and place it inside your web pages, blog posts, link to it in email blasts, etc.

The use of video has become a prominent feature across several platforms including Facebook, Twitter, Instagram, and Snapchat.  Facebook currently has 4 billion daily video streams; a number that’s only going to continue to grow with time!  If you’re not using the above dealer video on your website and social media, you should consider adding it today!