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INDIANAPOLIS, IN & ROSEMONT, IL, March 7, 2019 – Independent Suppliers Group and TriMega Purchasing Association announce there is now an opportunity enabling manufacturer partners of both dealer groups to have all of their product content easily available to dealers, regardless of national wholesaler support. This solution is being made possible through the innovative collaboration of TriMega, Independent Suppliers Group, S.P. Richards and GfK Etilize. 

Dealers will have access to thousands of additional sku’s via two methods – requested from a dealers’ software provider that can be added to the current S.P. Richards search/content feed, or downloaded directly from Etilize for a fee.

Mike Gentile, President and CEO of ISG, and Mike Maggio, President of TriMega stated “What we considered a key initiative 5 years ago, content that includes a manufacturer’s comprehensive product offering regardless of distribution channel is even more crucial today, and we are excited to announce it is finally here. An option that enables all of our manufacturer partners the ability to provide best in class content for dealers’ websites regardless of whether the product is stocked at a national wholesaler. With the help of S.P. Richards and GfK Etilize, and the patience of our supplier partners, we believe we have a solution that works for all stakeholders in our channel.”

Paul Gatens, VP E-Commerce and Marketing Services at S.P. Richards said, “SPR and Gfk Etilize have spent the last 12 years building out a powerful content and search network to benefit the IDC. Working together with the buying groups to allow all manufacturers the opportunity to expand their content offering to include both direct sourced and wholesale supported items is the right thing for the channel. Working together in this fashion helps to achieve our mutual goal to keep dealers healthy and independent.”

Etilize is planning two webinars for manufacturers in the coming weeks to further explain the process and how to get started.


About Independent Suppliers Group

Founded in 1977, Independent Suppliers Group is a leading global organization providing sales, marketing support and purchasing power for the community-based independent office products dealer. The organization’s members are located throughout the U.S. and in 6 foreign countries. Collectively, Independent Suppliers Group members produce $4 billion in end-user sales. For more information, contact Cora Lienemann at Independent Suppliers Group headquarters, 317-579-1111, or visit the Independent Suppliers Group website at   

About TriMega Purchasing Association

TriMega Purchasing Association is a not-for-profit member owned buying group serving office products dealers and technology retailers nationwide. The group helps its 435 members profit through group purchasing, rebate negotiation and tracking, the production of quality marketing materials and information sharing through networking and education at various TriMega events. For more information, call 847-699-3330 or write to TriMega at